Braga Permai 100th Anniversary

Garam Creative was trusted to help Braga Permai to create brand activation coinciding with its 100th anniversary celebration. The big idea for brand activation was ‘Kisah.Titik.Teduh’. Telling stories about Braga Permai as historical nostalgic landmark (Kisah), a melting pot of social-art-culture at the heart of Bandung (Titik), and how Braga Permai always become a heartwarming