Smoking Barrels

After we carefully listened to the brief, we realized that Smoking Barrels Craft Coffee needed more than just a visual of packaging design, but also a strategic design thinking that includes technical packaging structure, format and production. We started by developing several alternatives of packaging structure and mechanism. After that, we developed a complete visual

Quick Shot by Smoking Barrels

We mapped out and start planning the strategy, by primarily conducting research on the capsule coffee market in Indonesia. Our analysis emphasized profound competitor insights that can be applied in this optimization, where the product variety needs to be highlighted as it’s what consumer seek first. To reflect the personality of the brand, the product