Food & Beverages

Smoking Barrels

After we carefully listened to the brief, we realized that Smoking Barrels Craft Coffee needed more than just a visual of packaging design, but also a strategic design thinking that includes technical packaging structure, format and production. We started by developing several alternatives of packaging structure and mechanism. After that, we developed a complete visual

Quick Shot by Smoking Barrels

We mapped out and start planning the strategy, by primarily conducting research on the capsule coffee market in Indonesia. Our analysis emphasized profound competitor insights that can be applied in this optimization, where the product variety needs to be highlighted as it’s what consumer seek first. To reflect the personality of the brand, the product

Lite & Bite

Lite & Bite Packaging

As the demand for convenient food & snacks is high among consumers whose busy lives often lead them to choose the most convenient solutions, Lite & Bite is the perfect companion for them. Without sacrificing quality or taste, Lite & Bite understands that most consumers use all their senses when eating. Taste, appearance and aroma