We do some research on AAS Laboratory to recognize their characters and find brand's feelings. Along the way, we realized that they needed more than just a visual identity, but also a slogan that represented who they are and what they do. After that, we communicates ‘Shaping a Sustainable Future’ – a brand slogan that represents AAS Laboratory as a one-line laboratory service that preserves a sustainable environment.
In term of their visual identity, we developed based on the type of font, filled with their signature blue color which represents reliability and trustworthiness, combined with Saraswanti’s signature green bowl. The new visual identity of AAS Laboratory is bolder and validates that they are part of Saraswanti Group that engaged in environmental testing and calibration. We also revitalized the brand guideline and stationery & printing collateral.