We developed the brand identity for BNI Syariah's Hasanah Prioritas and worked along with them to help strengthen their voice and capture their unique personality through an identity that combines both spiritual and worldly values. When it comes to a priority service, it’s important to keep everything simple and in ease of use. This, as well, is echoed on how we put the company’s essence into a symbol that everyone can easily catch on. First, it’s a distinctive mandala. Next, it’s a logotype of multiple meanings.