We developed the brand identity for BNI Syariah's Hasanah Prioritas and worked along with them to help strengthen their voice and capture their unique personality through an identity that combines both spiritual and worldly values. When it comes to a priority service, it’s important to keep everything simple and in ease of use. This, as well, is echoed on how we put the company’s essence into a symbol that everyone can easily catch on. First, it’s a distinctive mandala. Next, it’s a logotype of multiple meanings.
As a top-three syariah bank in Indonesia, BNI Syariah (BNIS) repackaged their priority service to increase the overall banking experience for their high networth individuals, under the name Hasanah Prioritas; a service that not only provides the best for a person financially, but also spiritually.
PT Bali Hadiyasa Kreasindo
Jl Jatinegara Barat 124,
Jakarta Timur 13320
P +62 21 819 2774
E info@garamcollective.com
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