Lite & Bite
Food & Beverages
As the demand for convenient food & snacks is high among consumers whose busy lives often lead them to choose the most convenient solutions, Lite & Bite is the perfect companion for them. Without sacrificing quality or taste, Lite & Bite understands that most consumers use all their senses when eating. Taste, appearance and aroma are therefore essential for the overall on-the-go food experience.
Packaging Design, Food & Beverages
To keep them always “on-the-go” amongst conventional consumers, Lite & Bite tasked us to redesign their packaging with two concerns in mind: maintain their popularity with hungry customers wanting to treat themselves in the morning, and also be seen as quality based pastries that looks fresh on display.