The rebranding of Saraswanti Indo Genetech (SIG Laboratory) revolved around a higher purpose, a bigger reason for being, which is about the health and security of consumers.
Before giving a new global persona, we repositioned SIG to a broader view point and understand how to package this in a way our audience can understand. The goal was to build the brand’s position as a way-forward laboratory that is future focused on consumer product safety.
In an increasingly competitive market with more multinational lab companies setting up business in Indonesia, Saraswanti Indo Genetech or SIG Laboratory needed to elevate its brand image and be able to communicate across different stakeholder while maintaining an underlying message to ensure consistency.
PT Bali Hadiyasa Kreasindo
Jl Jatinegara Barat 124,
Jakarta Timur 13320
P +62 21 819 2774
E info@garamcollective.com
E yournamehere@garamcollective.com
