FMCG, Food & Beverages, Products, Retail
After we carefully listened to the brief, we realized that Smoking Barrels Craft Coffee needed more than just a visual of packaging design, but also a strategic design thinking that includes technical packaging structure, format and production. We started by developing several alternatives of packaging structure and mechanism. After that, we developed a complete visual appearance based on the product category of Smoking Barrels. Our aim is to create a distinctive visual appearance between a varied range of Regular Blend categories with small batches of Artisanal Release, through 1 master design system. The new packaging design of Smoking Barrels, has to be bold, strongly distinctive, and embody the premium taste of high-quality coffee beans from various origins. By doing so, we create a packaging that is not only highly recognizable but also helped Smoking Barrels strengthen their image as an artisan coffee brand.