After we carefully listened to the brief, we realized that Smoking Barrels Craft Coffee needed more than just a visual of packaging design, but also a strategic design thinking that includes technical packaging structure, format and production. We started by developing several alternatives of packaging structure and mechanism. After that, we developed a complete visual appearance based on the product category. Our aim is to create a distinctive visual appearance between a varied range of Regular Blend categories with small batches of Artisanal Release, through 1 master design system. The new packaging design of Smoking Barrels, has to be bold, strongly distinctive, and embody the premium taste of high-quality coffee beans from various origins. By doing so, we create a packaging that is not only highly recognizable but also helped Smoking Barrels strengthen their image as an artisan coffee brand.
As the coffee industry is getting more competitive, Smoking Barrels Craft Coffee introduces Artisanal Release, a premium limited selection of quality coffee beans specially roasted in small batches and injected with nitrogen, a method that prevents the coffee from oxidation, thus prolongs lifespan and maintains freshness of the coffee. Smoking Barrels needed a new packaging design that not only introduced Artisanal Release, but also a versatile design system that allowed them to stand out and be consistent across a wide range of coffee origins.
PT Bali Hadiyasa Kreasindo
Jl Jatinegara Barat 124,
Jakarta Timur 13320
P +62 21 819 2774
E info@garamcollective.com
E yournamehere@garamcollective.com
