Discipline: Brand Identity

summA

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“summA” is inspired by the word ‘Summit,’ embodying their commitment to the highest standards of quality and excellence. Comes with its distinctive capital “A”, uniquely crafted to represent the summit, the apex on the top, paramount quality that set them apart, above and beyond the ordinary standards. is a tribute to their journey—a path marked … summA

Daera

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We took the idea of contemplation, coexistence and connection as anchors to develop a modern identity rooted in heritage and our interactions. The brand was also cascasded further into different tiers based on their product offerings.