Daera

Address

PT Bali Hadiyasa Kreasindo
Jl Jatinegara Barat 124,
Jakarta Timur 13320

Contact

P +62 21 819 2774
E info@garamcollective.com

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Daera

Property & Hospitality

We took the idea of contemplation, coexistence and connection as anchors to develop a modern identity rooted in heritage and our interactions. The brand was also cascasded further into different tiers based on their product offerings.

Discipline

Brand Architecture, Brand Collaterals, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Go-to Market Strategy, Logo & Identity, Property & Hospitality

Brief

As part of their multibrand strategy, Airy, a Traveloka company, tasked us to develop a chain hotel brand targeted at mid-scale customers. The brand was aimed to become an affordable luxury option for the aspiring consumers.

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