Osram

We recognize the Indonesian people’s fervor for the automotive realm, presenting a significant opportunity for Osram to bolster its brand awareness. In the realm of automotive lighting, we strive for more than mere recognition, our aim is to foster understanding regarding the function and quality of vehicle lights, vital for every journey’s continuity.

Kicking off with our ongoing campaign, #BreakThruLimit, we aspire to inspire our audience to pursue their dreams limitless, akin to the radiant lights of Osram. Embracing Osram’s brand colors – black and orange – we’ve crafted captivating visualizations, embedding product information seamlessly within each key visual. Through our Instagram handle @osram.automotive.indonesia, we disseminate educational content, trivia, tips, and real-life anecdotes, anchoring Osram as a cornerstone of our social media presence.

In tandem with Osram, we’ve launched several innovative products, such as the Osram HL Premium New Gen for cars and Osram HL T19 Pro Dual Color for motorcycles. In this collaborative endeavor, we’ve partnered with automotive enthusiasts to amplify the message of Osram’s product and brand. The overwhelming response–marked by numerous inquiries and a growing audience–testifies to Osram’s ascent as the premier choice for vehicle lighting solutions.