We understand the psychological side of Pawrents who prioritize whatever is best for their pets. Therefore we came up with a big campaign idea, #UnconditionalGold. We created @meogold_id as a separate independent account to create a clear distinction with regular Me-O products. The big campaign supported with three content pillars, such as #MEOpedia (educative content), #MEOgold (product highlights), and #Cattitude (entertainment content). The response marked by audience appreciation and inquiries about Me-O Gold products, proves that Me-O Gold is increasingly connected to many pawrents digitally.
Perfect Companion Group (PCG) is a world-class pet food company built to meet the needs of the pet products industry. After successfully building strong market presence in the cat food category through the brand ‘Me-O’, they launched a new cat food product called ‘Me-O Gold’.
In Indonesia’s cat food market, Me-O Gold is a fresh new brand in the premium segment that provides nutritious cat food for specific cat breeds. With a higher price point and market segment, Me-O Gold requires a different communication approach to increase its brand awareness and create a distinction with its regular product.
PT Bali Hadiyasa Kreasindo
Jl Jatinegara Barat 124,
Jakarta Timur 13320
P +62 21 819 2774
E info@garamcollective.com
E yournamehere@garamcollective.com
