Ultimo Italian Restaurant

Address

PT Bali Hadiyasa Kreasindo
Jl Raya Jatinegara Barat 124,
Jakarta Timur 13320

Contact
P +62 21 819 2774
E info@garamcollective.com
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Ultimo Italian Restaurant
Restaurant
/ 2019

Family relationship in Italy are more intimate and has deeper meaning than western countries in general. Italians maintain closeness and intimacy with distant families. They often gather with family and food is a link that tightens the relationship.

Our solution leveraged the Italian authenticity of its recipes to give the brandmark a classic Roman feel, with an artisanal twist - a knotted capital U - to symbolise the family traditions and intimacy of the Italian dining experience. The visual language balanced that with a more contemporary look, nevertheless with a classic upmarket feel, just right for the repositioned brand.

Discipline
Logo & Identity, Rebranding, Web Design, Restaurant
Brief

Ultimo is a popular Italian restaurant in Seminyak Bali. Founded in 2005 with a reputation for Italian classics at an affordable price, its owner Blue Waves Group decided to take the Ultimo brand global, with a maiden launch in Japan. We were appointed to rebrand the restaurant to appeal to a more discerning international customer.

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"Vieni come amico, cenare come famiglia: come as friends, dine as family."
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