Family relationship in Italy are more intimate and has deeper meaning than western countries in general. Italians maintain closeness and intimacy with distant families. They often gather with family and food is a link that tightens the relationship.
Our solution leveraged the Italian authenticity of its recipes to give the brandmark a classic Roman feel, with an artisanal twist - a knotted capital U - to symbolise the family traditions and intimacy of the Italian dining experience. The visual language balanced that with a more contemporary look, nevertheless with a classic upmarket feel, just right for the repositioned brand.