In this era, many people are having busy schedules that make practical and convenient cooking a solution for saving time. Social media content marketing gave a big opportunity for Pronas to strengthen its brand position as an easy to cook food product in Indonesia.
Together, we launched #PronasinAja as a campaign that informs our audience about how Pronas products can simplify the cooking process in the middle of busy schedules. Through the idea, Pronas' social media contents focuses on menu inspirations tied with slice of life moments and culturally relevant contexts.
Adopting Pronas' brand color that is red, blue, and yellow, we created stunning visuals that integrate Pronas products as the main visual element. On our Instagram account @pronas, we share educational, games, and promotions content that is planned as our content pillar for social media management.
Besides content, we enhance more engagement by collaborating with Key Opinion Leaders (KOL) to strengthen Pronas product message. The overwhelming response marked by audience appreciation and inquiries about Pronas products, proves that Pronas is becoming increasingly connected to the audience digitally.
Since 1948 Pronas already has strong brand awareness and dominating Indonesia market share by their corned beef product. But, as the time passed, Pronas wanted to be recognized not only as a corned beef product but also as a brand that offers a variety of practical and easy to cook products. So they expanded its product line like stir fry sauce, bolognese until canned tuna.
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Jakarta Timur 13320
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E info@garamcollective.com
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