Dapur Express
Convenience Store, Retail
/ 2021
In a landscape dominant by reds, blues and yellows, a fresh green-orange combination was agreed upon. The happy face basket, as the icon of the Dapur Express (DE) brand, is given multiple expressions so that it can stay relevant in various situations.
The brand identity is also made flexible enough for an offline-online growth venture.
Discipline
Branding, Logo & Identity, Convenience Store, Retail
Brief
To connect with the everyday mom shoppers, Dapur Express needed a visual identity that’s not only striking but also friendly. The identity it self needed to be ominous so that it can be easily implemented for various channels and future plans.
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