We mapped out and start planning the strategy, by primarily conducting research on the capsule coffee market in Indonesia. Our analysis emphasized profound competitor insights that can be applied in this optimization, where the product variety needs to be highlighted as it’s what consumer seek first. To reflect the personality of the brand, the product packaging design is given bold colors to be simple yet striking.
As they expand their product line to meet the evolving consumer preference, Smoking Barrel Craft Coffee delivers a range of curated coffee capsules through their Quick Shot line that delight the tastes of every coffee drinker. Not only offering ease and efficiency, taste and consistency still remains a priority and main feature in their capsule collection. A design strategy is needed to optimize their marketplace visibility.
PT Bali Hadiyasa Kreasindo
Jl Jatinegara Barat 124,
Jakarta Timur 13320
P +62 21 819 2774
E info@garamcollective.com
E yournamehere@garamcollective.com
